Funnel Builder

The Opt-in Funnel

Opt-in funnel has a single purpose, to get wandering internet users to put their hand up and say, ‘I have this problem and I’m interested in hearing how you can help me fix it. Here’s my information.’

The first step is to offer value in return for their information. This can take several different forms. You can promote a webinar, offer a free ebook or resource, a free trial of your product or provide personal and interesting information via a quiz or questionnaire.

Once the prospect has given you their information, the next step is to provide them with the valuable content offered, and move them into your follow up funnel.

How to use the Opt-in Funnel in your business

If I was selling as an Author / Speaker / Coach / Consultant...

I'd use this funnel if I had a good hook that someone would want to know, my headline is the hook, and after they give me their email address, I tell them the rest of the story on the next page

If I was selling in Network or Affiliate Marketing...

I'd find the best hook for my product, and use that as the headline, and then get them to give you their email address to find out what the product is.

If I was selling in Ecommerce...

I'd use this funnel introduce them to a weird new way to do something, after they have given me their email address, I would show them how my product fulfills that promise.

If I was selling my Professional Services...

Again, I'd find my best hook, and use that for the headline to build curiosity and after they join the list, give them the rest of the story on the Thank You Page

If I was selling Business-to-Business...

I'd use this funnel to hook people with a power claim for a case study about what you can do for them, then on the Thank You Page show them the casestudy and push them into your funnel.