Email Automation & Follow-Up Funnels

Follow-Up Funnels -- Let's Talk Soap Opera & Seinfeld Sequences!

According to David Frey, the average customer needs to see/interact with your company SEVEN TIMES before they're willing to buy.

I've seen recent stats that now say EIGHT. That's no surprise given all of the noise/traffic that's out there on the internet.

If you drive traffic to your lead magnet (via a lead squeeze funnel), for example, which then offers them an upsell....what happens next?

What if they buy?

What if they don't buy?

Whether they buy or not matters, but only a little. 😲 (I know, I know....stick with me here)

What matters most is that you NOW HAVE THEIR CONTACT INFO! 🥳

What's next? Building that relationship, of course!

1. First we will send them through a series of emails that tell a story and leave a hook at the end (Soap Opera Sequence)

1. Next, once we're done with those, we'll send them a series of emails that are kind of about "nothing" but they tell random stories that tie back to your product or service (Seinfeld Messages)

SO, LET'S SETUP YOUR FOLLOW-UP FUNNELS!

My name is Brooke Giroux and I have 20+ years in marketing experience, eight of which were specifically spent on lead generation and lead nurturing for a $1M product in the corporate world.

My SOLE job was to nurture the leads that my team was generating to get them as sales-ready as possible for our client. And let me tell you....it was freaking HARD! But I came up with systems and tactics to get the best results possible.

And I would LOVE to do the same for you!

Please note that I will provide guidance in regards to copy, but your participation and own copywriting is also required.