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Your Unique Mechanism, Dream Customer's Desires, Ignite Your BIG Idea, and Stand Out!





Dream 100


Why do funnels fail?

It really comes down to this sentence:

"People will do anything for those who encourage their dreams, justify their failures, alley their fears, confirm their suspicions and help them throw rocks at their enemies."

-Blair Warren

And in order do that, you HAVE to know your avatar at such a deep level, so they FEEL connected with you.

That's what my Blue Avatar Blueprint does (and much more!). With that knowledge in your corner, you are unbeatable!

Now let’s dive into what you are here for, SUCCESS!

No, wait! If you want to know how deep this goes, you should watch this 👇 first...

The Distinct Edge of the Blue Island Avatar Blueprint:

In a digital sea teeming with avatars, personas, and customer profiles, why does the Blue Island Avatar Blueprint stand out? 

  1. EVERY copywriter you hire will relish getting such a detailed piece of art to copysmith with.

  1. EVERY funnel builder you contract will savor bringing your stunning copy to life with mesmerizing pages.

Because it's not just about defining who your audience is; it's about understanding their very essence, going layers deeper than surface-level demographics.

Imagine navigating through a chaotic marketing tornado. Others might give you an umbrella, but the Blue Island Avatar Blueprint offers an unshakable shelter, built brick-by-brick from a profound understanding of your audience's soul.

Where most guides halt at scratching the surface, ours dives deep, unraveling the intricate tapestry of emotions, fears, desires, and dreams of your ideal prospect.

Let's face it – many give you a template. Fill in some blanks, answer a few questions, and voilà, your avatar is ready.

But we understand that to have breakthrough funnels, you don't work with templates.

Every prospect is unique, every story distinct. Our approach mirrors that uniqueness, offering detailed, value-packed insights that paint not just a picture but an entire landscape of your ideal client's psyche.

Furthermore, while others remain fixated on the 'what,' we dive into the 'why.' Why does a certain objection arise? Why is a particular belief mistaken? Why does a specific fear loom large? By understanding these whys, you can tailor your messaging to not just speak to, but resonate deeply with your audience.

In essence, the Blue Island Avatar Blueprint isn't just another tool; it's a revolution in understanding. It's about being heard amidst the noise, truly connecting in an age of fleeting attention spans, and crafting courses that don't just meet needs but fulfill deepest desires. It's the difference between being seen and being remembered.

Here's What You Will Get:

FULL IN DEPTH, value packed PDF Report, approximately 65-80 pages WITH Video Explanations

PLUS One Hour Coaching Call to go over the findings and get crystal clear clarity on:

What keeps your Avatar up at night: Discover your ideal customer's hidden desires. Watch how our laser-focused messages captivate and convert them.

HOOKS, Copy Ideas, Story Lines, Diary Entries: anything a copywriter dreams of

How do you get heard in a sea of noise: Stand out, don't blend in. We'll craft your distinct market position, making you the irresistible choice for your audience.Gain a competitive edge by positioning your business effectively in the market.

What is your Unique Mechanism: This is the cornerstone of your marketing strategy. Our framework will strike a chord with your audience and turbocharge your appeal.

How can you start?

  1. Hit Book Now Button
  2. Onboarding & Strategy Planning: You'll receive an easy-to-fill document to gather more details about your business. Then we'll have a comprehensive strategy call to outline our game plan.
  3. Collaboration & Revision: Together, we'll shape your Dream 100. With up to 4 revisions, we’ll ensure it’s perfectly aligned with your vision and audience’s needs.

Want to meet first?

Of course! I charge a small fee for my time and I want to make sure you show up!  

Schedule your strategy call with me HERE:

And if you are shy, just hit the SEND MESSAGE button here on the page and send me a message. 

About Me:

I have been in the online marketing space for many years. After building websites for many years, in 2017 I also started helping clients with funnels.  

As a Facebook media buyer I saw so many people driving their ads traffic into poor landing pages, so I started helping my clients with funnels too.

I bring a unique blend of expertise as a funnel consultant/builder, marketing strategist, and direct response copywriter.

I’m not just a funnel builder or a copywriter; I'm passionate about helping you succeed. The joy of witnessing your business grow and thrive - that's what drives me.

I am in the 2CCX program so I get all the latest tactics directly from Russell, and I'm blessed to have worked on several 2CC Winning funnels!

Now let's start!




Koen's expertise in identifying my ideal client avatar exceeded expectations. His keen understanding of market dynamics and strategic insight transformed my business approach. Koen's meticulous research and thoughtful analysis tailored a comprehensive profile, pinpointing precisely who my target audience is and what their deep desires really are. His communication skills are impeccable, ensuring a collaborative and enlightening experience throughout the process. Koen's dedication to delivering actionable insights and his ability to translate complex data into a clear, actionable plan set him apart. Koen's commitment to excellence and personalized service make him an invaluable asset for anyone seeking to refine their business strategy. Highly recommended!


On 16 Nov 2023

We wanted to get our first funnel created for one of our products so we spoke to a few different people about what we should do first. Many people recommended Koen and his approach to building out avatars as the first step we should take.

In DotCom Secrets, Russell leads off with defining the Secret Formula. Step #1 in the formula is "Who is the Dream Customer." Defining who this person is, and what their fears, desires, hopes, and dreams are is crucial to building out a successful funnel.

Koen delivered as promised. Not only did the Avatar Blueprint define what I outlined above, but it also gave ideas on how to use these things in marketing content. It really is the starting point and foundation for building your first funnel. It's also why Russell listed it #1 in his Secret Formula.

We discussed this document at length with Koen so he understands our business, our mission, and what our overall goal is.

For people who are venturing into this for the first time, or would like to really define who your audience is at a super granular level, then I highly recommend using Koen.


On 18 Oct 2023



14 Days Delivery

Blue Island Avatar© & Messaging Blueprint

Refund Policy

If for some reason you have a change of heart within 72 hours of triggering the BUY NOW button, you will get a full refund, even if we already started working on your project.

Koen De Wit


Member since July 2022