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Quiz Funnel to Attract Higher Quality, Higher Converting Leads. Strategy Call, Design & Build




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The Future of Lead Generation has Arrived!

"Quiz Funnel Marketing (aka Scorecard Marketing) made easy, so you can attract relevant warm leads, insightful data and increase your sales."

Are you an entrepreneur looking for new ways to attract higher quality, higher converting leads for your business in 2022? If Yes, you should add a unique Quiz or Scorecard to your funnel now.

This new hyper-targeted approach to marketing allows you to generate warm leads and tailored personalised communications like never before.


A scorecard is a beautifully designed question, answer and analysis tool which sits at the beginning of your funnel. Imagine a survey or quiz, the results of which deliver massive value to your prospect - and high quality data to you which allows you to hyper-personalise your follow up.

It allows you to understand every prospect as an individual, and then follow up with personalised messaging. With a scorecard or quiz funnel your business becomes more friendly and on-point in the eyes of your customers, so you can build a trusted relationship a lot faster.

Create a unique set of questions for your scorecard, then respondents will answer in the form of “yes” or “no” to each. The system then gives them an overall score as well as customised dynamic insights about their situation.

Scorecards and quiz funnels are particularly effective at turning social media followers and website visitors into new clients.

Never waste time delivering generic content again!


Entrepreneurs who provide professional services, have time-for-money businesses or businesses that require you to get to know your customer before you can help them. It is also very effective if you already have success driving traffic to a funnel with Facebook advertising and use webinars in your offering.

It's also easy to add upsells and can be integrated with your ClickFunnels site.

Philip Calvert is an acclaimed international marketing speaker specialising in lead generation for professional services businesses. He is the author of nineteen books.

Philip's service starts with a sixty minute to ninety minute consultation, followed by a dedicated build of your scorecard or quiz. Your Zoom consultation explains in detail how to use scorecard marketing in your business - including a live demonstration of it in action.


A sixty to ninety minute in-depth strategy call to teach you:

  • The amazing benefits of scorecard and quiz marketing
  • What scorecard marketing is (and what it isn't)
  • Explain the different approaches to using scorecard marketing (with practical examples)
  • Highlight how to get started with scorecard marketing

PLUS - your Scorecard built for you!


Why is scorecard marketing so incredibly powerful at generating fresh leads?

"At the end of a recent webinar I was running for a client, I briefly mentioned my scorecard. Twelve minutes after the webinar ended I had 97 email addresses in my inbox, plus several upsells from the free gift that I give away for taking the scorecard. Two hours later I had 221 email addresses, meaning I could pick and choose the clients I wanted to work with."


Book your call with Philip now or ask to see a demonstration scorecard in action...



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Philip Calvert


Member since October 2018