I hope you had a great 4th July if you celebrate it!
Ashton and I stumbled upon a local golf course hosting a big firework display so got to chill out there.
Speaking of fireworks, let's dive into the funnel and marketing fireworks I've found for you this week...
1. FBM EXPERT TIP: DESIGN-A-THON COMPETITION WINNERS!
After a week of voting from around the world, the top 5 winners of the Webinar Funnel Design-A-Thon have been announced!
...And they're all experts that are available here on the marketplace:
🏅 Fifth Place (8.8% of the vote):
Jacob Kenneally with his unique “Funnel Hacking Weight Loss” Webinar Funnel...
🏅 Fourth Place (10.5% of the vote):
Marchello Sciortino with his unique design that drew inspiration from multiple sources and even had a SECRET Message...
Marchello's marketplace profile
🥉 Third Place (18.4% of the vote):
Jessica Beauchesne whose simple, engaging, and functional funnel design earned her the Bronze Medal "Design-A-Thon" Badge and a $25 Amazon Gift Certificate.
🥈 Second Place (20.2% of the vote):
Malia Burcham pulled out all the stops with her funnel! Malia captures the second spot with her masterful design skills, winning the Silver Medal "Design-A-Thon" Badge and a $25 Amazon Gift Certificate.
🥇 First Place (32.9% of the vote):
Puja Misra whose funnel featured custom animations through the use of Voomly videos that we had not seen before! Puja takes home the prestigious Gold Medal "Design-A-Thon" Badge, a $50 Amazon Gift Certificate, and a Funnel Builder Swag Package. Congratulations, Puja, on your fantastic funnel!
Check out their funnels and grab some ideas! If you want to have any of them build an award-winning funnel for you, click their profiles and send them a message!
2. MARKETING TIP OF THE WEEK: SHOWCASE HOW FRICTIONLESS YOUR PRODUCT IS
Another great marketing example from Harry Dry:
Showcase how easy it is to get results with your product and watch the sales fly in!
3. COMMUNITY MEMBER TIP: A CONTEST LED TO 3K+ NEW USERS
Stefan Savevski is building a platform called CryptEarn that connects Web3 gaming investors and gamers. Think of it as the marketplace for Web3 gaming.
He and his team created a Minimum Viable Product (MVP) and then ran a competition to get lots of early users and valuable feedback.
Here's how they did it:
"Here's our road to getting 3K+ Web3 native users for our MVP in five weeks!
The contest
We had a small community on Discord with about 800 people, and we started a referral contest. The person with the most referrals would win a reward. The results shocked us! Within a week, our community grew to 3.4K members, which is when we revealed the MVP.
On the first day, we had more signups than we thought we'd get, and our website broke down. We fixed it immediately and saw how users interacted with the MVP.
By the first week, we had 120 new users. We got these users organically by connecting with a community manager who liked our idea and offered to help us find our first users.
By the second week, we had 518 users. For the second week, we tested the power of referrals and word-of-mouth. We gamified the process of interacting with CryptEarn and asking for feedback by introducing tasks. It worked and got us more users.
Next, we offered a 30-cent signup bonus through Jumptask, a Web3 platform with 6M+ users. That took us to over 3K.
Troubleshooting
Here are some of our behind-the-scenes adventures:
- Our referral contest got botted, and we had to disqualify and ban members.
- Users tried to abuse our platform to get the most points.
- We did 130+ meetings to explain our idea, ask for feedback, and see how users interact with the website in real time.
- We spent the first week of our launch waking up every 15 minutes to help onboard users and resolve support tickets.
Lessons learned
Feedback is worth more than gold. Invest in getting quality feedback, and you'll be in great shape!"
If you have just launched a new product and want to get lots of valuable reviews and feedback, a competition could be just what you need!
4. FUNNEL OF THE WEEK: COFFEE FUNNEL DOMINATING CLICKBANK
The funnel this week is at the top of the ClickBank leaderboard right now meaning it is converting like crazy!
The average commission per conversion is $146.85 so they're clearly doing something right.
Check it out here and borrow plenty of ideas.
5. FOOD FOR THOUGHT: 3-STEP STORYTELLING TACTIC
"Storytelling is a skill that anyone can learn. I love this 3-step "U-shaped" process from Robbie Crab:
1. Begin with what's in your head - Every story begins with a natural and sloppy rendition.
2. Write it down and edit it - This step is tedious and makes you sound rehearsed, but it's required.
3. Practice it and tailor it to your audience - With enough practice, you'll be able to deliver your story in a more natural and polished way."
- Peter Yang
And that wraps up newsletter 97.
We're into the 2nd half of the year so hopefully, you're well on your way to hitting your 2024 goals! If not, let's have a massive push and I'll see you back here in 2 weeks.
Lee
Another huge firework
display in Nashville last
night. Apparently it's
the biggest display in
America!