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FBM Digest #93: Product launch secrets, 2x your page conversion rate, and much more...

Lee Chapman

Lee Chapman

FBM Digest #93: Product launch secrets, 2x your page conversion rate, and much more...

I'm in New Orleans today for my brother-in-law's wedding and it is baking!


It's expected to get up to 90f (32c) today and I have to wear a full suit.


While I mentally prepare myself for that, I've prepared a few nuggets for you to read through...


If you're thinking about launching a new online course, product, or service, this bit of gold from our very own certified funnel builder Asmita Manji is for you...

"So, you've got this fantastic idea, right? You're bursting with excitement, ready to unleash it upon the world and watch it soar to success.

But hold up! Before you hit that launch button, let's talk strategy.

Because here's the thing: a successful launch isn't just about having a killer product or service.

It's about how you present it to the world, how you market it, and how you leverage the power of technology to supercharge your efforts.

Today, we're diving into the three key components most people overlook when it comes to launching like a pro:

1. Crafting Compelling Copy for Your Funnels:

 Share Your Story:

People love a good story, especially when it's about overcoming obstacles and learning valuable lessons.

Don't just talk about your product; share the journey that led you to create it. Your struggles, your aha moments – they all add depth and authenticity to your message.

How do I know this? Because I’ve launched a few times over the years and with each launch, I had to share how I am qualified to teach it, otherwise people weren’t interested.

With each launch I noticed what got people’s attention even more is when I got a little vulnerable and shared a part of me to learn the strategies, to test the strategies, to refine the strategies and finally when I got it right, then to share them in a creative method.

When I started selling my services as a Funnel Builder, I had interest but no sales, and when I shared my story of how it was one of the proudest moments of my life, being presented the Certificate by Russell Brunson and Todd Dickerson on stage at Funnel Hacking Live, in front of 5000+ attendees and I am currently one of 35 people world-wide with this certification, then I started getting attention.

I stood out. People knew I was the “real deal”.So share your story, and showcase your authority and knowledge. It’s not bragging, it’s standing out from the crowd.

● Focus on Pain Points and then Solutions:

Forget the features for a moment and zone in on the pain points you're addressing.

What problem are you solving? How does your solution make your customers' lives easier or better?Speak directly to their needs and desires. Once you know this, then you can use your features to address how it solves the pain point.

● Clear and Enticing Offers:

Your offer should be crystal clear and irresistibly enticing.

Don't leave your audience scratching their heads trying to figure out what exactly you're selling. Spell it out for them in simple, compelling language that leaves no room for confusion.

2. Amping Up Your Marketing Game:

 Spread the Word:

Building something incredible is only half the battle. You've got to shout it from the rooftops to get noticed.

Don't be shy – put yourself out there on every platform imaginable. Social media, email marketing, partnerships – leave no stone unturned.If they don’t know it exists, they can’t buy from you.

● Highlight Your Unique Value:

In a sea of options, why should someone choose you? What sets your solution apart from the rest?

Maybe it's your innovative approach, your unparalleledcustomer service, or your track record of success. Whatever it is, make sure it shines through in your marketing efforts.

● Storytelling for Impact:

People connect with stories, so use them to your advantage. Share testimonials, case studies, and success stories that illustrate the transformative power of your solution.

Paint a vivid picture of life before and after and watch as your audience becomes eager to join the ranks of satisfied customers.

A quick story about me... I’m Asmita Manji. I’m a mom, wife and a serial learner and through my learnings I came across ClickFunnels.But once I created the funnels, then what? I had to learn how to launch it and launch it again and again and again. With each launch, I took away more learnings and met incredible people along the way, including my business partner Debra Somani.

And once we formed a collaboration, I realized I didn’t have to go at it alone. It didn’t have to be a lonely journey and that with collaboration comes the power of not only going faster, but leveraging other people’s expertise, and influence.

We have a combined experience of over 40 years in assisting businesses in tech, growth, processes and so much more and we’re taking that experience to help small business owners.

3. Supercharge Your Launch with AI:

● Content Creation:

Let AI do the heavy lifting when it comes to churning out compelling content.

From blog posts to social media updates, AI tools can help you streamline the process and free up your time for other tasks.

● Lead Generation:

Bots and AI-powered tools can work wonders when it comes to generating leads and nurturing relationships.

Use them to automate repetitive tasks like email outreach andsocial media engagement, leaving you more time to focus on strategy and innovation.

● Innovative Solutions:

The possibilities are endless when you harness the power of AI.

Whether it's generating ideas, crafting copy, or analyzing data, AI can help you work smarter, not harder, and launch with confidence."If you're ready to take your launch to the next level, reach out to Asmita here.

Whether you're a seasoned entrepreneur or a first-time launcher, our she will equip you with the tools and strategies you need to succeed – fast and the right way!







I found this interesting post on Marketing Examples this week and had to share it...


What if you replace your landing page with your product?


Rows did and their conversions nearly doubled!


Depending on what your product is, having a live demo of it as your landing page could be a game-changing move...







I think designing a product or service (or funnel) that looks good is one of the toughest things for business owners to do.


You are likely an expert in the thing you sell but design is an art of its own and takes a lot of effort to get right.


Luckily, I stumbled upon this post by Martin Baun which will give you things to think about which will instantly elevate your design skills...

"Most people rarely design the most aesthetically pleasing software, but these principles can help you change that!

Keep it simple

Beautiful designs can be created from the simplest ideas. Sometimes, good ideas become useless due to over-complication.

It does not matter how good your course or product is if users can't find their way around it. A simple, beautiful design is more beneficial than a complicated one.

Avoid reinventing the wheel

Use existing, proven solutions. Get inspiration from other creations, and make it your own by adding your twist.


We used this principle to enhance the aesthetics of Goleko. We took inspiration from MacOS, customizing our buttons and features using that as a guide.

Avoid tunnel vision

Tunnel vision makes it hard for designers to see the holes or weaknesses in their designs.


The result is a design that’s pleasing for them, but not for their target audience.

Prioritize consistency

Clients prefer a product that remains consistent in delivering what they need. Design a product that works, and delivers as advertised.

The Law of Continuity

Incorporate consistent paddings and margins, as it helps to make a site clean and easily readable.

This also follows the Law of Continuity, which states that we tend to see continuous patterns and lines. These create a sense of flow and hierarchy in designs by using continuous lines or color gradients, creating a sense of movement. This guides the user's eye towards important information.


Excellent designs have elements of different sizes that fit nicely together to create coherent proportions.

Implement different proportions to create emphasis. You can use smaller proportions for less critical content, such as images or videos. This builds a hierarchy of importance.


Combine different colors that complement each other. This statement sounds simple, but it is a science.

Colors brighten everything, and pairing them with their ideal partners is the first step to creating a masterpiece."






The funnel this week kind of utilizes the same philosophy as Rows.


The product (in this case a service for listing your product for the world to see) is the landing page.


You get to see it in action and witness other people reaping the benefits of the service which must lead to significantly higher conversation rates compared to simply telling people about the service and giving them the option of joining to access it.


Check it out here and this about how you can implement this method in your business. It will make a very interesting split test!


Then, if you want one of our experts to build out something special for you, check out all the new services and options on the marketplace here.






"Clear communication is the #1 way to improve connection with your customers. Write a first draft of sales copy using as many words as needed to get your idea across then take out every word you can while maintaining the full meaning of the message."

- Caleb Laird


Have a great weekend, and I'll see you back here in two weeks!


Despite the heat, the

wedding venue is