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FBM Digest #89: Free ad testing, bad reviews, and much more...

Lee Chapman

Lee Chapman

FBM Digest #89: Free ad testing, bad reviews, and much more...

A quick bit of news: we're going to start sending this newsletter once every 2 weeks.


It's going to be an interesting test to see what kind of impact it has on open rates and clicks (if you have any insights on this, let me know).


So, here are the nuggets that I've uncovered for you this week...



Let's be honest, if you don't have a big budget, running ads can be a scary thing.


It's very easy to see your chosen platform eat through your budget without delivering a single result.


Anything you can do to mitigate that expense is of value.


Luckily, this week, marketing and funnel building expert Aiman shared a sneaky bit of gold that I think you'll love.


In order to test ad creatives for free, Aiman and his team create a TikTok account for the client they're working with and post 4 ad videos to see which one gets the most views in a day.


Then, they pick the most popular videos to run as an ad.

This method leverages TikTok's algorithm to reach the appropriate audience organically, even without an established following.


So, you get a good idea of which ads are going to have the highest chance of generating a profit without having to spend money finding out.


The only problem you need to solve now is finding the right ads to start with and getting a TikTok account set up.


To help make that (and the whole process of finding some winning ads a breeze), send Aiman a message here.


He also has some incredible offers on funnel builds if you're looking to save time and money on setting up your next funnel.






So, you've got this ideal customer in mind, right? The kind that you're sure your product or service was made for.


But having them in your mind isn’t enough. You've got to know the exact moves to get them onto your customer list.


Here’s a simple, four-step strategy to turn those dream customers into your loyal patrons.

Step 1: Discover Their Hangouts

First things first, you've got to pinpoint where these dream customers of yours are online.


The great thing about traffic that most people don't understand is you don't have to go and create it. The traffic is already there.


You just have to figure out where your people are, and then you're ready to get them to come to you.

Step 2: Cast Captivating Hooks

Next, you need to throw out your hooks and get their attention.


These can be ads, videos, value posts, links to your webinar, or anything.

Step 3: Reel Them in with Your Story

Now, for the magic part: storytelling. The story you tell is going to help them to feel like they have a relationship with you.


It will also help build up the perceived value of the product you're going to sell.

Step 4: Promise (and Deliver) the Dream Result

Lastly, it's crucial to crystalize the promise you’re making to your dream customers.


This isn’t about selling a product or a service; it’s about selling a result, a transformation that they're after.


When you can articulate and offer that end result they've been wanting, you've nailed it.


By following these steps, you’re not just shooting in the dark. You’re attracting those who are already looking for what you’ve got. 






After a decade as an entrepreneur, Justin Albertynas has mastered the art of effectively dealing with bad reviews and potentially converting them into good ones. 

Here are his insights on when to fight, when to submit, and when to just leave it:

Always react fast

If you don't have a customer support specialist working for you, make it your top priority to deal with the review, and the problem associated with it, the moment you notice it.

The quick response time will help your response get noticed by the reviewer, and by others interested in your product. Don't procrastinate.

Provide solutions (if possible)

If the review is legit and the issue is valid, make the possible solutions known to the reviewer in your response.

Valid negative review: Don't ignore it

Sometimes, you get people just being angry at your business and writing reviews just for the kick of it. Even if the issue was solved, or if it was their own mistake, people will most likely still blame you. Be ready for that, and always have a response ready for them.

Negative review with no validity: Fight it

If the review on your product is just a blatant lie without any basis, or is completely unrelated to the performance of your product, always contest it. Platforms typically support this, in the interest of keeping reviews honest.

Report it and email the platform about it, explaining why the review isn't true. I've had a lot of luck getting rid of bad fake reviews with this method.

Converting a bad review into a good one

The best way to convert a bad review into a good one is by providing a solution quickly and effectively.

If the problem requires a more personal touch and more time, try to establish a direct line of communication with the person, perhaps through an email. People notice the personal touches!

Pro tip

Never ask the person to change the review. That usually comes naturally after they have a positive experience with you.

Remember that if the person did have a bad experience, there's nothing you can do about the past. If the review doesn't change, that should motivate you to make sure that kind of thing doesn't happen again.

The most important part of reviews, after all, is feedback. Learning from your mistakes is the best thing to do!






Let me know what you think of the funnel this week...


It appeared via my Facebook feed. I recognised the name, so I checked it out. They're somewhat famous.


When you view the funnel, I'd be interested in your opinion on two things:

1. How long does it take you to figure out what they're offering?

2. Is there anything about the design that feels off?


Check it out here.






"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution."

- Albert Einstein


Have a great weekend, and I'll see you back here in two weeks!


Ashton and I had an

interesting game of golf

last weekend...