I can't believe it's December already! This year has flown by.
I mentioned it last week but just as a reminder, the new One Funnel Away Challenge kicked off this week but the main training starts Monday. So, if you haven't joined yet, now's the time.
This is one of ClickFunnels' most popular trainings so I'm excited to discover all of Russell's new thoughts and strategies. Click here to sign up or click the video to learn more.
Have a look and then let's dive into this week's nuggets...
1. FBM EXPERT TIP:
If you spend any time in the ClickFunnels Facebook group, you will have likely seen some fantastic live funnel builds and Q&As with 2CC Award winner, Danny Walsh.
Then, if you've signed up for Secrets of Success, you may be familiar with the cool videos created by Danny's business partner, Madison Doherty.
These videos look like they cost thousands of dollars to create but they're actually created 100% with AI!
Well, the two of them have created a webinar that goes into exactly how to create these videos and how to use AI in your marketing.
I haven't watched the webinar yet (it's on-demand so you can check it out whenever you like) but I'm keen to know how to create these types of videos. If you're interested too, check it out here.
2. MARKETING TIP:
If you're running Facebook ads and would like a fast way to start chatting with your customers directly (without having to use Facebook chat) this new feature is for you...
Basically, due to the rise of customers DMing businesses to ask questions, Facebook has expanded its lead objective so customers can click your ad and instantly start a WhatsApp chat with you.
In a previous newsletter, we touched on how customers (especially the younger generations) much prefer a personal touch when it comes to buying a product or communicating with a brand.
If you start running these types of ads, not only will you improve the perception of your brand, but should be able to close more sales by answering their questions, and think of all the information you will learn about your customers!
You'll know exactly what their pains are, what's stopping them from taking action, the type of result their looking for, even the type of information they want.
It's definitely worth a test.
3. TOP TIP FROM A FELLOW COMMUNITY MEMBER:
Syed Balkhi (the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms) shared some very cool information this week...
He believes optimizing your site for voice search may be one of the most important things you do going into 2024.
The stats
- ~30% of all searches are conducted without a screen
- ~60% of US shoppers report using voice chat
- One in six households own a smart speaker device
- 27% of all smartphone owners claim to use voice search regularly.
Here are a few rapid-fire tips he suggests for making sure your site is working its best on smartphone devices and starts appearing in the voice results.
- Optimise your site to look great on mobile: Use a mobile template to save time
- Reduce loading times: Long loading times can cause users to leave without taking action. Google admits that speed plays a significant role in its rankings
- Streamline navigation: You want people to find what they need without going through a bunch of unnecessary steps. Improve your navigation menu and add a search bar for a boost in mobile-friendliness.
- Host videos offsite: Videos can slow down your site, which leads to a poor user experience. We like to host our videos on YouTube, and embed videos directly onto our website.
- Test often: After every update, test your website on different mobile devices so you can be sure everything looks and functions as it should. Go through the steps a customer might go through, like completing forms and browsing blog posts.
If your site loads quickly and looks great, there's a good chance it will appear in the voice results.
Add schema markup
Schema markup helps search engines better understand the context behind what you're writing, which makes it easier for them to match the content to relevant voice searches.
It also enables search engines to display rich snippets, which is important because rich snippets are highly visible in voice search results.
Adding schema markup to different parts of your site is fairly simple. Taking this step will help you offer a better user experience, and improve the odds that your site will show up in the results!
(I had no idea what schema markup was, if you don't either, this article by Neil Patel will show you what it is, why it's useful, and how to set it up).
4. FUNNEL OF THE WEEK:
The funnel this week comes courtesy of Airbnb...
Instead of having users opt in to get value, they provide insight into the result someone can expect to achieve via an interactive element, which naturally encourages people to opt in.
Check it out here as it is a great example of a clean, clear funnel that has all the right info.
5. FOOD FOR THOUGHT:
"Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans."
– Dharmesh Shah, Co-Founder of HubSpot
Have a great weekend,
Lee
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The tree is up! How's
yours coming along??