Bit late notice, but if you're interested, digital marketing expert Dan Mennear is hosting a webinar with me today at 11am central US time all about SEO for ClickFunnels.
He's going to talk about how to rank your funnels in Google.
if you're interested, click here to save your space. Then, let's dive into this week's nuggets...
1. FBM EXPERT TIP:
George P gave me a conversion tip this week that had never crossed my mind before.
In an effort to get a better sense of how people using Google ads were doing, Google did an analysis of 900,000 mobile ads' landing pages spanning 126 countries.
They found that the majority of the mobile sites they checked had low conversions, not because the offer was bad but because the sites were slow and bloated.
For 70% of the pages they analysed, it took nearly seven seconds for the visual content above the fold to display on the screen, and it took more than 10 seconds to fully load all visual content above and below the fold.
They then took it a step further. They trained a deep neural network (a computer system modelled on the human brain and nervous system) with a large set of bounce rate and conversion data.
The network, which had a 90% prediction accuracy, found that as page load time goes from one second to seven seconds, the probability of a mobile site visitor bouncing increases by 113%.
Similarly, as the number of elementsโtext, titles, imagesโon a page goes from 400 to 6,000, the probability of conversion drops 95%.
If people are bouncing, they're not opting in for your offers...
I would recommend running your pages through https://gtmetrix.com/. It will rate your load time and point out everything that could be improved to make it better.
Imagine doubling your conversion rate just by optimising the size of your images! If you need an expert funnel builder to look this over for you, reach out to George here (he is also a very popular copywriter).
2. MARKETING TIP:
Do you ever sit at your computer wondering what your call-to-action button should say?
I definitely do.
Luckily, marketing expert Harry Dry recently shared info about four different ways to write a CTA. Have a look and see if any give you inspiration for your next button.
3. TOP TIP FROM A FELLOW COMMUNITY MEMBER:
Bruno Morris recently won his first two-comma club award. Going from being in debt and stuck in a 9-to-5 he hated is not easy. Here's how Bruno did it:
๐- ๐ ๐๐๐ฅ๐ข๐๐ฏ๐๐ ๐ ๐๐จ๐ฎ๐ฅ๐โฆ.but I wouldnโt have believed it without the coaches who showed me exactly the roadmap to get there.
Hire a coach, someone whoโs already where you want to be..it's the ultimate shortcutโฆ
๐- ๐ ๐ฌ๐๐ญ ๐ง๐๐ฐ ๐ก๐๐๐ข๐ญ๐ฌโฆ I started waking up at 5 am and doing 3 hours of deep work 4 times a weekโฆ
It sounded crazy when I learned this workflow, but then I realised that in those 3 hours, I got more done than most people in 8 hoursโฆending up having more time freedom.
๐- ๐๐ซ๐๐๐ญ๐๐ ๐ ๐ฏ๐ข๐ซ๐๐ฅ ๐ฏ๐๐ฅ๐ฎ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญโฆ I literally kept implementing consistently and consistently sharing what I was doing and the result I was getting, using the structure Russell always talks about:
Hook, Story, Offer
๐- ๐ ๐๐จ๐๐ฎ๐ฌ๐๐ ๐จ๐ง ๐๐๐ซ๐ฏ๐ข๐ง๐ ๐ซ๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ง ๐๐๐ฅ๐ฅ๐ข๐ง๐ โฆliterallyโฆ a lot of free masterclasses, webinars, challenges, free consultations, free trainings.
I gave away most of the information and I sold only when I got asked for the implementation.
Those are the main 4 steps that helped me and my clients to build a 6/7 figure consulting business.
If I did it, you can do it tooโฆ
๐๐จ ๐ญ๐ก๐ข๐ฌ ๐ฒ๐๐๐ซ, ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐ก, ๐จ๐ซ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐๐๐คโฆ๐ฌ๐ญ๐๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ญ๐๐ฉ ๐โฆโฃ
๏ปฟ4. FUNNEL OF THE WEEK:
The funnel this week is the funnel hub of Sean & Delia Quinn. It's a work in progress so, as always, grab some ideas and inspiration, and let me know what you would test:
5. FOOD FOR THOUGHT:
โSell the hole, not the drill. People donโt want to buy a quarter-inch drill; they want a quarter-inch hole.โ
โ Theodore Levitt
Have a great weekend,
Lee
_01HCMQMEYTKNWXJR04GW6TJA8W.png)
Anyone else heading to
a fall festival this weekend?