Bit late notice, but if you're interested, digital marketing expert Dan Mennear is hosting a webinar with me today at 11am central US time all about SEO for ClickFunnels.
He's going to talk about how to rank your funnels in Google.
if you're interested, click here to save your space. Then, let's dive into this week's nuggets...
1. FBM EXPERT TIP:
George P gave me a conversion tip this week that had never crossed my mind before.
In an effort to get a better sense of how people using Google ads were doing, Google did an analysis of 900,000 mobile ads' landing pages spanning 126 countries.
They found that the majority of the mobile sites they checked had low conversions, not because the offer was bad but because the sites were slow and bloated.
For 70% of the pages they analysed, it took nearly seven seconds for the visual content above the fold to display on the screen, and it took more than 10 seconds to fully load all visual content above and below the fold.
They then took it a step further. They trained a deep neural network (a computer system modelled on the human brain and nervous system) with a large set of bounce rate and conversion data.
The network, which had a 90% prediction accuracy, found that as page load time goes from one second to seven seconds, the probability of a mobile site visitor bouncing increases by 113%.
Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.
If people are bouncing, they're not opting in for your offers...
I would recommend running your pages through https://gtmetrix.com/. It will rate your load time and point out everything that could be improved to make it better.
Imagine doubling your conversion rate just by optimising the size of your images! If you need an expert funnel builder to look this over for you, reach out to George here (he is also a very popular copywriter).
2. MARKETING TIP:
Do you ever sit at your computer wondering what your call-to-action button should say?
I definitely do.
Luckily, marketing expert Harry Dry recently shared info about four different ways to write a CTA. Have a look and see if any give you inspiration for your next button.
3. TOP TIP FROM A FELLOW COMMUNITY MEMBER:
Bruno Morris recently won his first two-comma club award. Going from being in debt and stuck in a 9-to-5 he hated is not easy. Here's how Bruno did it:
𝟏- 𝐈 𝐛𝐞𝐥𝐢𝐞𝐯𝐞𝐝 𝐈 𝐜𝐨𝐮𝐥𝐝….but I wouldn’t have believed it without the coaches who showed me exactly the roadmap to get there.
Hire a coach, someone who’s already where you want to be..it's the ultimate shortcut…
𝟐- 𝐈 𝐬𝐞𝐭 𝐧𝐞𝐰 𝐡𝐚𝐛𝐢𝐭𝐬… I started waking up at 5 am and doing 3 hours of deep work 4 times a week…
It sounded crazy when I learned this workflow, but then I realised that in those 3 hours, I got more done than most people in 8 hours…ending up having more time freedom.
𝟑- 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐯𝐢𝐫𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭… I literally kept implementing consistently and consistently sharing what I was doing and the result I was getting, using the structure Russell always talks about:
Hook, Story, Offer
𝟒- 𝐈 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐨𝐧 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐒𝐞𝐥𝐥𝐢𝐧𝐠…literally… a lot of free masterclasses, webinars, challenges, free consultations, free trainings.
I gave away most of the information and I sold only when I got asked for the implementation.
Those are the main 4 steps that helped me and my clients to build a 6/7 figure consulting business.
If I did it, you can do it too…
𝐒𝐨 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫, 𝐭𝐡𝐢𝐬 𝐦𝐨𝐧𝐭𝐡, 𝐨𝐫 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤…𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐬𝐭𝐞𝐩 𝟏…
4. FUNNEL OF THE WEEK:
The funnel this week is the funnel hub of Sean & Delia Quinn. It's a work in progress so, as always, grab some ideas and inspiration, and let me know what you would test:
5. FOOD FOR THOUGHT:
“Sell the hole, not the drill. People don’t want to buy a quarter-inch drill; they want a quarter-inch hole.”
– Theodore Levitt
Have a great weekend,
Anyone else heading to
a fall festival this weekend?