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FBM Digest #56: An ultimate business checklist, tips from a 2CCX winner, and more...

Lee Chapman

Lee Chapman

FBM Digest #56: An ultimate business checklist, tips from a 2CCX winner, and more...



This week I have unearthed some serious gold for you! There's a lot to dive into. Let's go:



Marketing and brand expert, Tanya Wolfaardt dropped me some gold this week that she wanted me to share with you...


I love lists. There are a million different things to think about when building a business and having a list you can follow helps organise your mind and your efforts.


So, here is Tanya's comprehensive guide to digital success:


"Starting a new business or planning to scale up? Congrats on taking this exciting step! It's an adventure filled with incredible opportunities and valuable lessons.

With 17 years of marketing experience, I've seen businesses evolve from startups to success stories. And today, I want to share with you an all-inclusive checklist to aid your business growth.

1. Company Basics:

Begin with your company name and registration (essential for payment processors). Secure your domain name early.

2. Logo & Branding:

Develop a consistent visual identity, including a logo, brand colors, fonts, and a favicon.

3. Company & Entrepreneur Info:

Provide details about your background, your ideal client avatar, and your professional photos. This helps humanize your brand and establish connections.

4. Product Info:

Clearly define your product names, descriptions, delivery methods, prices, and include product photos or mockups.

5. Marketing Strategy:

Craft a year-long marketing strategy, including main promos, ads, and holiday specials. Consider using closed-loop marketing to maximize ROI.

6. Squeeze Funnel / Leadpage:

Essential for capturing leads. Prepare your lead magnet, email list, fulfillment email, and KLT email sequence.

7. Graphics:

Design eye-catching social media banners and templates that lead back to your squeeze funnel.

8. Website Homepage:

Incorporate company info, services/products, testimonials, and a link to your lead page.

9. Sales Funnels: 

Depending on your product range, plan for various sales funnels, including low ticket, mid-tier, high ticket, application, and checkout funnels.

10. Content Strategy:

Develop a content strategy that includes diverse formats like blog posts, ebooks, webinars, and case studies, in addition to social media content.

11. SEO Strategy: 

Create a robust SEO strategy that includes keyword research, on-page SEO, and link building to enhance online visibility.

12. Email Marketing:

Go beyond lead magnets and funnels. Invest in segmentation, personalization, and automation strategies to maximize your email marketing.

13. Analytics & Reporting:

Establish a routine for tracking, analyzing, and reporting on your key performance metrics to make informed decisions.

14. Customer Retention Strategy: 

Create strategies to keep existing customers engaged and loyal to your brand, such as loyalty programs and regular feedback sessions.

15. Partnerships & Collaborations:

Build strategic partnerships and collaborations to reach new audiences and increase brand credibility.

Following this comprehensive checklist ensures you have a solid foundation for a successful business launch or growth phase.

Remember, you don't have to navigate these waters alone. That's why I've created the Essential Expertise Package, offering services ranging from sales funnel creation to marketing coaching, all at a discounted price for a limited time.

Check out the full details here.

But hurry, the offer is available until 1st August, and spots are limited. Let's work together to take your business to new heights!

Warm regards,


Founder, My Brand Expert"




Another list-ish tip...


I saw a post this week by a gentleman named Karthik, who built LaunchPedia at the start of this year, and used lead magnets to gain major traffic within three months.


He provided a great breakdown of who he did it so I had to share it with you:


"Lead magnets

Lead magnets are digital products that you build and distribute for free to attract your target audience to your website. These can be e-books, guides, templates, etc.

We created one lead magnet each month for three months: A Reddit launch e-book, a Product Hunt launch guide, and a directory on places to promote your startup.

Here's how we used our lead magnets to bring consistent traffic to LaunchPedia:

1. Launched on Product Hunt:

We created a launch page for each of our lead magnets, promoted the launch for a week, then actually launched it. We got 4.3K+ visitors to our website, and 100+ newsletter signups, from Product Hunt launches.

2. Shared in online forums and communities:

We repurposed our e-book into a blog post and a directory, and shared them on Reddit with links. Since it was completely free, and didn't violate the "no self-promotion" rules, our lead magnets stayed on Reddit without any takedowns.

We got 5.6K+ visitors from this.


3. Grew our email list:

One way to bring consistent traffic and new users to your website is to grow your email list.

Here's how we used the lead magnet on our website to increase email signups:

  1. Added an exit intent popup:

  1. Added download forms: We added a download PDF form of our directory pages and blog posts, landing us 500+ subscribers in one week:

  1. Social media giveaway: We gave away our Reddit e-book on Twitter and LinkedIn to people who commented and retweeted our posts:

This brought us 100 downloads in less than 24 hours."


Reading this reminded me of something I heard Tony Robbins talk about at UPW years ago:


“When you realize that your problem is not a lack of resources, it’s not a lack of money or technology or contacts. It’s your psychology because the ultimate resource is resourcefulness and human emotion.”


If our business isn't growing and/or selling as well as we want, it's almost always our resourcefulness that's part of the issue. And, its our emotions that often hold us back.


If we recognise that the idea of putting our product on product hunt or posting about it on reddit (or sending your funnel to me to have as the funnel of the week) makes us nervous, we can decide if we want to give in to that emotion or push through anyway. 


Once you decide to push through, here's another useful list for you...



Nikhil Sai has had huge amounts of success with ClickFunnels and recently drop his tips for creating a successful funnel.


I don't think there will be any shocking revelations to you here. I'm posting this almost as a checklist because I get emails asking, 'how can I get my funnel to $100k?' all the time and it really is these steps.


You could literally work through these one at a time, not moving on to the next until you are CERTAIN you've done a good job of the step you're on. Here they are:

"1. Craft an irresistible offer:

Solve a specific problem for your target audience and guarantee results or add significant value to make it a no-brainer.


For example, we helped service agencies increase their revenue by $20,000 using our proven process.


2. Build a simple sales funnel:

Create a streamlined Video Sales Letter (VSL) funnel. Make it a

compelling video, with a catchy headline, and a clear call-to-action for booking appointments.

Keep it simple and remove unnecessary steps.


3. Target the right audience

Identify your ideal audience and tailor your offer to their needs and ensure perfect alignment with their pain points and aspirations.

This will make your sales process smoother and boost your success chances.


4. Drive traffic with Facebook ads:

Utilize Facebook ads to reach your target audience. Create lead form ads directly connected to your landing page and target businesses/people making a certain revenue threshold for qualified leads. Then, optimize your ads to maximize click-through rates and minimize costs.


5. Leverage email marketing

Use your existing email list to reach potential clients. Craft concise and persuasive emails highlighting your offer's benefits and personalize your emails to improve engagement and response rates.

Promptly follow up with interested prospects.


6. Provide outstanding service:

Deliver exceptional value to your clients and ensure they have a positive experience. Happy clients will recommend your services to others, leading to more sales and growth.


7. Test, measure, and iterate

Continuously test and measure your marketing efforts. Tweak your sales funnel, ad copy, and targeting based on data-driven insights and make adjustments to improve conversions and increase revenue.

By following these actionable steps, we generated $29,400 in just three days!

Remember, there's no secret formula—just a solid marketing strategy executed effectively."

As I say, this has worked very well for Nikhil, but I'm sure it took a significant amount of time, effort, and help.


If there's anything on this list that you're not an expert in (I personally wouldn't consider myself an expert in any of them), reach out to experts and pay them to help you. In most cases, this is the only way of achieving success.

It doesn't have to be someone on the Funnel Builder Marketplace, you can find genuine experts on the internet if you do a little digging. The only benefit with finding them on the marketplace is that I can tell you who will do a great job.




Considering Nikhil's success, I figured it would be useful for you to see his funnel. Here it is.


As always, let me know what you think!


“Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own. In taking this indirect approach, you avoid the possibility that your prospect will take refuge in denial, and give her a chance to follow the course of her own feelings.”

– Michael Masterson

Have a great weekend,


A lot of lists this week, I

hope you found them

useful! Now I'm off to

repot my Meyer Lemon