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FBM Digest #54: Free Clickfunnels ebooks, B2B cold email technique, and more...

Lee Chapman

Lee Chapman

FBM Digest #54: Free Clickfunnels ebooks, B2B cold email technique, and more...



It's that time again...


I've searched high and low for some golden nuggets I think you will find very valuable. Check them out...



A very quick one to start us off...


You may have heard me say it before, but I would 100% recommend you sign up for HotJar (it's free) and add their code to your funnels.


Give it a few days, log into HotJar and watch someone interact with your landing page. It can be truly terrifying to do, but the lessons are worth it.


We use it on the marketplace and we uncover things that would have never crossed our minds. After a while, you get a feel for what people are trying to do and where they're getting lost and can make updates to help solve their problems.


Give it a go. You won't regret it!



Did you know, Clickfunnels are giving a lot of their ebooks away for free?


I can't remember what I was looking for earlier in the week, but I stumbled upon this unadvertised page and decided to download a couple.

The first two I consider to be absolute gold. Some of the marketing ideas in the 30 Days book are brilliant!


What I love about these books is that they ramp up your motivation to take massive action in your business which we all know can go missing at times when you're a business owner/entrepreneur.


Have a read and let me know if you need help implementing anything you learn (we can help you with everything).




If you're in a B2B business, this three step cold outreach strategy from Ferva Bashir could be a real game-changer!


"Email marketing is a great way to be seen by your potential clients, but there are so many ways to get it wrong.


Here are my wrongs, and how I made them right!


1. Warm up your sender rating the right way

We set up Google domains and emails, but used free auto-warmup sites, which caused my emails to be marked as spam and blacklisted. So, we purchased new domains, and this time, we warmed up ourselves.


Instead of using apps, I created a quick method to successfully warm my email accounts:


First, my team would personally send emails back and forth to good scored emails, from the newly purchased emails.


They would start short conversations in them, or copy and paste short articles that they found online. This would go on for 14 days.


Then, after 14 days, we would start our email campaign by sending to five email prospects on day one, then increasing by five emails per day, every day.


This method allowed our emails to hit the inbox every time, and got us exciting results!


2. Target the right audience

We had trouble finding the right audience, as there were many tools and sites to go through. These are examples of our initial responses:


So, we had to do a lot of research.


We asked for help on Twitter and Slack, compared all of the features, pricing, and tools, and finally went with LinkedIn Sales Navigator. This is how I learned the art of finding the right audience.

Every industry is different. Every offer is different. Some things are just harder to sell, but staying consistent and following up is the key.

3. Personalize emails

56% of my emails sounded robotic, but I pivoted quickly and started crafting personal touches.

I was intentional about not making the first sentence all about me, as the reader didn't really know me yet. So, I would start by praising them.

Each sentence in my emails is purposely designed and written to get the recipient to read the next sentence. The emails are typically 3-4 sentences long.


I came across a unique strategy of sending personalized videos in my emails, LinkedIn messages, etc., so I tried it. These videos show LinkedIn profiles and websites of prospects as a background.

I recorded the video once, and used AI to generate multiple videos that change the background to the relevant LinkedIn profile for each video according to each specific prospect.


My videos start with "Hello [Name]" in my voice, generated by AI. The AI tool that I use is Hify. Disclaimer: I work there.

My emails look something like this:

This strategy boosted my sales tremendously. I saw a ~76% increase!"


If you're in the B2B space (or any space for that matter), adding this kind of personalisation could be huge. I've had a look at Hify and while I haven't used it yet, I'm definitely going to find time to dive into it in the near future.




Switching it up this week (let me know if this works better for you)...

This is a webinar funnel built by funnel expert Jared Judge for Electric Violinist Tracy Silverman that teaches string players (violinists, violists, cellists) how to play non-classical styles on their instruments.

We're running FB ads to it, and here are the stats!


1,085 leads generated

MIFGE Purchases: 51

Purchased from Webinar: 109


Have a look below and let me know what you think!

Landing Page

Thank You Page

(click the images to enlarge).


If you need a great funnel like this, I would definitely recommend reaching out to Jared. Here's his profile. Especially if you're in the music/arts world!




“Pleasure in the job puts perfection in the work.” 

— Aristotle


Have a great weekend,


I've literally just this

morning finished a 100

hour water fast. It wasn't

easy but is apparently

very good for cleaning

your body out. Have you

tried it before??