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FBM Digest #50: A ChatGPT webinar, a Gillette marketing breakthrough, and more...

Lee Chapman

Lee Chapman

FBM Digest #50: A ChatGPT webinar, a Gillette marketing breakthrough, and more...



I can't believe this is the 50th marketplace newsletter.


We've uncovered a lot of gold in that time, and hopefully you've used some of it in your business!


If you haven't and you want to have a quick chat with some of our funnel experts, stop by my little 'Meet Expert Funnel Builders' session today.


Anything you've heard Russell talk about, anything you've read in his books, anything you've seen Clickfunnels do, these funnel builders can help you do too!


If you're available, it's at 12pm central US time, you can stay for as long as you like, and it's free. 

Here's the link to reserve your spot.


But now, onto the gold I've found this week. There's been a lot...




Yesterday, I hosted a webinar with marketing and sales automation expert Jerry O Brien.


It received more registrations than any event I've hosted.


...Because Jerry shared an incredible series of ChatGPT prompts.

Using the business information provided by our volunteer Eddie James, Jerry uncovered a wealth of information about Eddie's target market, their needs, their pains, and even came up with the perfect bonuses for Eddie to offer on his sales page. 

Eddie was amazed! And the best part is, Jerry got all of this information in under 5 minutes. The problem is, Jerry had microphone issues and when I checked the recording, it was useless. So Jerry rerecorded the whole event by himself for you to see exactly how he did it! 

Watch the replay here.


And, if you want Jerry to help you get these insights for your business, he is offering a 30% discount on his ChatGPT service 

until midnight tonight (Friday 16th June!).


Check the offer out here.


For $35 (down from $50) Jerry will get all this information for your business and so much more!




If you're looking for ideas on how to better market your product, this hugely successful Gillette campaign should encourage you to think outside the box...


In 1895, King C. Gillette invented the disposable razor blade and, with it, a groundbreaking business model called two-part pricing.


Two-part pricing can be summed up in a quote attributed to Gillette, “Give 'em the razor, sell 'em the blades”. 


Think about it, for a razor blade to work, you need two parts: the handle and the blade.


The blade needs to be replaced often, so if you can get a customer to use the razor, they will need to keep buying blades.

100 years on, Gillette took this philosophy to another level and started posting free shaving kits to men to celebrate their 18th birthday.


While most people would think, 'I can't give my product away for free!' the team at Gillette realised if a small percentage loved the razor, they would likely spend $50+ per year on blades for years to come.


It worked out for Gillette, in 2022, their revenue was $10.3B. 

Two-part pricing is now used everywhere...

  1. Printers are fairly cheap to buy, but the ink cartridges are annoyingly expensive.
  2. Nespresso apparently loses money on its coffee machines, but imagine how much it makes on the pods!
  3. Sony lose money on the Playstation, because they know they will make it back in game purchases (and now in-game purchases).

Get creative and see if you can come up with ways to implement two-part pricing in your business.


If you'd like a soundboard, feel free to email me your ideas.




If you're building a community on Facebook, marketing funnel expert Tanya Wolfaardt told me about a new feature that could help your community explode:


Facebook Messenger Rooms.

"Facebook has launched its own group video chat service, Messenger Rooms. It supports video calls with up to 50 participants and offers no time limit on call length.


This is a considerable upgrade from enterprise-focused solutions like Zoom, bringing video chat into a more casual, social realm. It's like having a virtual lounge where friends can drop in and catch up at any time.

Here are some key takeaways:

Inter-platform Compatibility:

Facebook is integrating Messenger Rooms across its platforms. In addition to Messenger and Facebook, users will soon be able to initiate and join calls from Instagram DMs, WhatsApp, and Portal. This expands the reach and accessibility of Messenger Rooms.

Inclusive Design:

Messenger Rooms isn't just for Facebook users. You can send out invites to anyone, even those who don't have a Facebook account. This inclusivity is part of what's driving its popularity.

Social Focus:

Unlike enterprise-focused tools, Messenger Rooms focuses on social interactions. It taps into the need for more casual, spontaneous interactions in the digital space, opening up a whole new realm of possibilities for social media engagement.

Massive Growth:

Facebook CEO Mark Zuckerberg reported a 1,000% increase in time spent on group video chats. This shows that people are craving more digital face-to-face interaction, and Messenger Rooms are meeting this need.

So, how can this trend be leveraged for your business? One idea is to host casual Q&A sessions or community hangouts in a Messenger Room. It's a less formal, more social way to connect with your audience, foster relationships, and boost engagement." Have a look, this could be a real game changer.  


An intriguing funnel for you this week! This was built by Tanya who gave me the Messenger Rooms info.


Tanya builds very attractive funnels BUT is aware that the primary purpose of a landing page isn't to look pretty, it is to convert.


And, this is one of those situations where the 'uglier' design outperformed everything else:


Here's the funnel


As always, let me know what you're going to hack.


But, I would also be interested to hear your thoughts on why less attractive designs sometimes (many say often) outperform anything else. 


Then, if you need funnel or marketing help, connect with Tanya here. With 131 reviews total reviews, you can be certain she knows what she's talking about.




“All companies would be better off if they stopped trying to be amazing and just focused on being useful.”

— Jay Baer


Have a great weekend,


Pork butt going in the

smoker this weekend!

Are you a bbq fan?