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FBM Digest #44: The 90/10 Rule, how to generate highly effective testimonials, and more...

Lee Chapman

Lee Chapman

FBM Digest #44: The 90/10 Rule, how to generate highly effective testimonials, and more...



This week, I've gazed at some of the greatest artwork ever created, eaten my body weight in pasta, and uncovered 5 fantastic nuggets to help you build your business. While I walk off the pasta, here are the nuggets:



While speaking with Robert 'The Funnel Man' Phillips, I asked what his #1 recommendation is to help business owners and entrepreneurs, new and old, generate leads and sales like never before. This is what he told me...


"Video testimonials are one of the most effective ways to showcase the satisfaction of your customers. These types of testimonials can help potential customers envision themselves using your product or service and can lead them to take action. When people see others like them benefiting from what you have to offer, it creates a sense of trust and credibility.


I've been using video testimonials for years... and believe me, the amount of revenue that comes from having good video testimonials are noteworthy.


The reason they're so powerful is they provide an opportunity for customers to share their experience in their own words. This adds a personal touch that written testimonials cannot replicate. It's easier for viewers to connect with someone who is speaking passionately about how your product or service has helped them than simply reading a few lines of text.


In addition, video testimonials are easily shareable on social media platforms, making it easier for your satisfied customers to spread the word about your business. They can be used as marketing tools across various channels such as website and funnel landing pages, email campaigns, and even shared over text applications. Overall, video testimonials are a valuable asset in building your brand awareness and increasing your customer loyalty.


Benefits of Using Video


When it comes to marketing, video testimonials can be a game changer for any business. One of the main benefits of using video is that it allows potential customers to see and hear real people sharing their experiences with your product or service. This creates a sense of authenticity and trust that is difficult to achieve through written reviews alone.


Additionally, video content tends to have higher engagement rates than static images or written content, making it more likely that viewers will take action after watching.


Finally, from a practical standpoint, creating video testimonials doesn't have to be expensive or time-consuming. All you need is a camera (a smartphone will work) and some willing participants who are happy to talk about their experience with your business. Overall, incorporating video into your marketing strategy can pay off in big ways when it comes to building credibility and driving conversions."


If you're looking for someone to give you an in-depth guide on how to take your business to the next level, to give you tips and techniques you haven't thought of yourself, or build you a high-converting funnel, send Robert a quick message here.




I picked this up from marketing aficionado Harry Dry earlier this week. Simple but effective:


“Don't settle for an -er... Go for an -est”




Could focusing most of your energy on only a tiny portion of your customers lead to improvements in all areas of your business?


Community member Stephen Watkins believes what he calls 'The 90/10 Rule' has the potential to enhance all areas of your business. See what you think...


"The 90/10 Rule means dedicating 90% of your energy and resources to your top 10% of customers.


It seems contradictory but by focusing on nurturing your highest-value clients, you'll be amazed at the ripple effect this has on your overall success and expansion.


Consider these examples:

  1. A luxury car dealership that provides its elite customers with unparalleled after-sales service. This drives brand loyalty and repeat business.
  2. An exclusive fashion boutique that offers personalized styling sessions for their top customers. These customers feel valued and eager to return.
  3. A high-end restaurant that goes the extra mile to cater to their regular customers' preferences. This builds a strong emotional connection that keeps them coming back.
  4. A popstar who hosts impromptu events at their home for their biggest fans. This creates fans who would travel the world just to support you and your next project.

These businesses use the 90/10 Rule to create a dedicated customer base that drives growth.


Many entrepreneurs make the mistake of trying to please everyone, spreading their resources too thin. By shifting your focus to the top 10%, you can create raving fans who not only continue to do business with you but also tell others about you, generating invaluable word-of-mouth marketing.


The key is to identify your highest-value clients, find out what they would truly appreciate, and tailor your approach to meet their unique needs and desires. By going above and beyond to delight these customers, you'll set yourself apart from your competitors."


Think of your favourite brands and businesses and see if you can spot how they go above and beyond for their 10%, then start implementing the same in your business.




This week's funnel is from our very own Robert 'The Funnel Man' Phillips. He has been a funnel builder and marketer for years, building funnels for businesses all around the world, and if that wasn't enough, he has been certified as a funnel builder by Clickfunnels themselves.


Take a look at his funnel and, as always, let me know what you think. Here's the funnel.




"Success is not about having all the answers, it's about having the curiosity to seek them out and the resilience to keep going when you don't find them."

— Grace Veritas


Search and you shall find,


From Positano with love